Trusted Regional Distributor
Charlton Trade and Enterprise is a reliable distributor in Cebu and the VisMin region with over 16 years of experience.
Company Profile
About Charlton Trade and Enterprise
An overview of our business operations and enterprise strengths.
Company Overview
Introduction to Charlton Trade and Enterprise
Overview of business operations and enterprise strengths.
Diverse Product Portfolio
The company offers a broad portfolio of over 1,000 SKUs including premium wines, spirits and liquors.
Strong Brand Partnership
Charlton has developed strong partnerships with local and international brands, enhancing market presence.
Highly Satisfied Customers
The company’s focus on competitive pricing, reliable service and innovation positions it as an industry leader.
Vision
Corporate Vision and Mission
Vision for Dependability
Charlton aims to be the most dependable supplier of wines and spirits in Cebu and the VisMin region.
Customer-Centric Approach
Focus on responsiveness, quality and reliability to deliver consistent value and excellent services.
Mission for Innovation
Offering diverse products, expert services and innovative solutions tailored to evolving beverage industry needs.
Heritage & Inspiration
Legacy of Visayan Wine Factory, Inc.
Pioneering Chinese Liquor Manufacturing
Visayan Wine Factory has led Chinese liquor manufacturing for nearly 50 years with deep craftsmanship.
Market Leadership in Mindanao and Leyte
Flagship brands dominate 98% market share in Mindanao and Leyte, showcasing strong regional influence.
Heritage Shaping Company Values
Visayan Wine Factory’s legacy inspires Charlton’s commitment to quality, tradition and innovation.
Distribution Network
Strategic Brand Partnership
Prestigious Brand Distribution
Charlton distributes top-tier beverage brands, showcasing its credibility and market stature in Cebu. We are the exclusive distributor of Artisan Vodka, Astoria Wines, Soul & Wine, Estampilla and Vedrenne.
On-Premise Distribution Leadership
Charlton is the leading distributor in on-premise channels in Cebu, ensuring a strong local presence.
Exclusive Private Networks
Charlton leverages exclusive private networks to maintain competitive advantage in off-trade channels, and offers private masterclasses, in-house sommelier recommendations, mobile bar service and bar takeover tours.
Trusted Principal Brand Partners
- Future Trade Intl
- Bacardi – Martini Phils.
- Moet Hennessy Phils.
- Pernod – Ricard Phils.
- REDBULL Ph
- SULA
- Distilleria Barako
- Emperador
- Distilleria Limtuaco
- Premier Beverage – Mojitos
Endorsed Authorized Wholesaler
- DIAGEO
- Premier Wines & Spirits
- Brown-Forman
- Golden Wine (Yellow Tail, Gato Negro)
- Vino Enoteca (Baron de Rothschild)
Core Brands
01
ARTISAN VODKA (Cebu Made)
02
VEDRENNE French Liqueur
03
ASTORIA Wine (Italy)
04
Soul & Wine (Chile)
05
Estampilla (Chile)
06
DEFEND 70% Ethyl Alcohol
Client Services
Comprehensive Services Offerings
Diverse Sales Channels
Charlton offers multiple sales channels including an online liquor store, mobile bar services and a retail walk-in store to reach various customers.
Exclusive Speakeasy Experience
An exclusive speakeasy bar available only to Charlton Networks members enhances the luxury and exclusivity of the brand.
Expert Wine Education
Private wine classes led by a Certified WSET Level 2 professional and sommelier-led training sessions boost customer knowledge and engagement.
Exclusive Brand
Artisan Vodka
Distribution and market impact.
Exclusive Distribution Partnership
Charlton Trade and Enterprise exclusively distributes Artisan Vodka, emphasising premium artisanal product promotion in the region.
Premium Vodka Craftsmanship
Artisan Vodka is crafted in small batches using high-grade ingredients and traditional distillation methods for purity and quality.
Market Leadership and Sales
Artisan Vodka is the top pouring vodka in Cebu’s on-trade accounts, with 15,000 bottles sold annually in the Visayas.
Preferred Choice for Venues
Bars, lounges and event venues prefer Artisan Vodka for its smooth profile and consistent quality.
Market Growth
Sales Channel
16+
Years of trading experience
1,000+
SKUs of wines, spirits and liquors
15,000
Bottles of Artisan Vodka sold a year
5
Brands distributed exclusively
Industry Trends
Industry Trends and Expansion
Market Growth Drivers
The VisMin wines and spirits market grows on consumer demand for premium and artisanal beverages, and the expansion of the hospitality sector.
Strategic Business Positioning
Charlton Trade and Enterprise leverages brand partnerships and improved logistics to strengthen market presence and service excellence.
Focus on Education and Innovation
A commitment to customer education and innovation sustains growth and relevance in the evolving wines and spirits industry.
Work with Charlton
Trade accounts, exclusive brands and private events — tell us what you need and our team will be in touch.